Marketing Tools' Effectiveness

		Effectiveness (1=Most, 5=Least)
		1	2	3	4	5
1-800 number

		Effectiveness (1=Most, 5=Least)
		1	2	3	4	5
"Cold" calling

Web Site		Effectiveness (1=Most, 5=Least)
		1	2	3	4	5
Dedicated
Shared

Lure Pieces

Effectiveness (1=Most, 5=Least)

1

2

3

4

5

Brochures

Packages

Other (Newsletters, postcards, video, slide show, etc)

(Please specify)

1
2
3

Effectiveness (1=Most, 5=Least)

1

2

3

4

5

Trade Shows

Which attended-

1
2
3

Effectiveness (1=Most, 5=Least)

1

2

3

4

5

Memberships

Which organizations-

1
2
3

Effectiveness (1=Most, 5=Least)

1

2

3

4

5

Print Advertising

Which publications-

1
2
3
4
5

Effectiveness (1=Most, 5=Least)

1

2

3

4

5

Tour Operators

Which-

1
2
3

Effectiveness (1=Most, 5=Least)

1

2

3

4

5

Wholesalers

Which-

1
2
3

Effectiveness (1=Most, 5=Least)

1

2

3

4

5

Marketing Rep.

Which marketing representation Firm(s)-

1
2
3

Effectiveness (1=Most, 5=Least)

1

2

3

4

5

Other "Tools"

Specify (Fam. Trips, promotions...)-

1
2
3
4

Property/organisation name (Required)
Respondent name (Required)
Web site address (Required)
E-Mail address (Required)